Of ambry market fiery, bring the huge demand to hardware fittings necessarily.Although the proportion that hardware fittings occupies in whole ambry is not quite, but they are the main component that ambry nevertheless, the integrated quality that affects ambry directly, use function and life, still affecting ambry beautiful degree.
In recent years, the "cake" of ambry market of our country is bigger and bigger, and still have very big promotion space.Of ambry market fiery, bring the huge demand to hardware fittings necessarily.Although the proportion that hardware fittings occupies in whole ambry is not quite, but they are the main component that ambry nevertheless, the integrated quality that affects ambry directly, use function and life, still affecting ambry beautiful degree.
As people consumption level rise, the requirement to ambry of our country consumer is higher and higher also, this can drive the development of ambry hardware industry undoubtedly, the market capacity of ambry hardware is very huge likewise.The personage inside course of study analyses, ambry hardware is about to become the hot spot of new round kitchen consumption, ambry hardware industry will be one of the industry with the fiercest competition in the future, can produce a batch of hardware famous brand at the same time.
Production costs continue to rise
At present, the relationship between domestic cabinet hardware enterprises and their upstream and downstream is more of a competitive relationship.The supplier gains benefits mainly by increasing input factor price and reducing unit value quality.To ambry hardware produces an enterprise for, raw material cost takes total cost scale is higher, because this is raw material the latent bargaining power of the enterprise is very strong.More unfortunately, due to the national economic system, the raw material enterprises are generally state-owned large metallurgical groups, whose market position is stable and there are many buyers. Therefore, when the price of raw materials like aluminum and copper rises in recent years, most of the costs are transferred to the production enterprises.
Offline profits are more squeezed
And the cost that ambry hardware produces an enterprise whether pass to consumer body through the channel?The answer is hard.Why?Because of the fierce price competition.Domestic mid-market brand and low-end market producers process between the gap is narrowing, so many small and medium-sized enterprises are in efforts to tap the mid-market, and price competition is the most direct way they, although domestic first-line ambry hardware brand in efforts to high-end market, but due to the quality of the design research and development is not high, and not enough protection of patent, competitors imitating and copying, make domestic a gleam of ambry hardware brand also fell into the mire of the price war.Terminal price cannot pull up, raw material price rises again, the offline profit of ambry production enterprise is compressed.
End channel scuffles abound
Below the line, ambry hardware product is the most common terminal form is building materials market, namely the retailer that authorizes via brand businessman enters building materials market to come face to face consumer.As of December 2012, the number of the national building materials market has exceeded 10,000. Not only the product display and sales methods are all the same, but also many stores in a market usually sell products of the same brand.
However, it is worth mentioning that the opening of e-commerce channels is bringing changes to the supply chain of cabinet hardware enterprises. As the channels are more flat, part of the saved channel costs will benefit consumers, and the other part will feed back to manufacturers, so the pressure of raw material costs can be relieved.However, online channels still account for a small proportion of the sales volume of the whole industry, and the online price competition is also quite fierce. In addition to express fees and promotion costs, the channel dividends cannot last too long.
